Universities are finding that creating and supporting more and more courses in an already saturated market is an unsustainable model. Instead, they should move to developing new value propositions based on things that are scarce, such as bespoke, learner co-created experiences, and challenge-based and entrepreneurial learning, creating opportunities for learners to practice skills, receive feedback, reflect, and build confidence and psychological capital.
Tag Archives: ProductDiscovery
Week notes: 12 June 2023
In week notes this week, reflections on the value of continuous discovery habits for universities making online courses; the fascination of dissonance between present reality and future tech trajectories; and a minor personal milestone.
‘You looking at me?’ Why higher education needs to discover product discovery
‘Engagement’ needs to be redefined, with institutions as the subject, not learners. Institutions need to engage, not learners. Higher education needs a product mindset restart. This has never been more important. Just look at our record: 10 plus years of fads (MOOCs), hallucinations (microcredentials), triviality (badges) and general failure to bring meaningful, credible new products that meet learners’ needs in this challenging contemporary world.
Matthew Moran 