‘You looking at me?’ Why higher education needs to discover product discovery

‘Engagement’ needs to be redefined, with institutions as the subject, not learners. Institutions need to engage, not learners. Higher education needs a product mindset restart. This has never been more important. Just look at our record: 10 plus years of fads (MOOCs), hallucinations (microcredentials), triviality (badges) and general failure to bring meaningful, credible new products that meet learners’ needs in this challenging contemporary world.